HERE'S AN IDEA:

Believe in the idea that your brand has the power to make consumers feel part of something bigger.

HERE'S AN IDEA:

believe

Believe in the idea that your brand has the power to make consumers feel part of something bigger.

STRATEGY
THAT DELIVERS IMPACT

Consumers crave connection. Landing on the big idea for your brand that engages them on a deeper level doesn’t happen by chance. It’s the result of sound strategy and seamless execution.

THINKING
THAT NEVER STOPS

Where do clever ideas come from? Having endless curiosity about the world, abounding passion for surpassing people’s expectations, and the know-how to turn an insight into a real opportunity.

SEE OUR APPROACH IN ACTION

BRAND STRATEGY

LOBLAW COMPANIES LIMITED

Consumers are loyal to experiences whose brand promise they understand and can trust to remain true. For a multi-brand strategy to work, consistency is key.

BUSINESS STRATEGY

RBC ROYAL BANK

Best-in-class retailers give consumers incredible in-store experiences. Why can’t a best-in-class bank do the same?

CONSUMER EXPERIENCE STRATEGY

BAUER HOCKEY

Hockey consumers aren’t in it for the technology. They’re on a mission to get more ice time. To win them over, you must give them an experience they can see themselves in on the ice.

DESIGN STRATEGY

MCKESSON CANADA

Consumers trust medical professionals to protect their health and wellbeing. They needed a brand that would do the same.

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we believe brands are built on ideas

Ideas informed by insight, analytics, and a true understanding of what people need. Ideas that anchor brand and business decisions at every step, from strategy to expression. Ideas that turn emotional connections into revenue streams.

Whether your brand is well-established, up-and-coming, or entirely new, we’ll collaborate with you to find the ideas that will strengthen it, protect its identity, and ensure its success for years to come.

PERENNIAL | DCM

WE'RE INVESTED IN YOUR SUCCESS

let's talk about your brand

As your strategic partner, we will become fully entrenched in your business, laying the necessary groundwork to understand your brand, your vision, and your reality.

CRITICAL THINKING

Perspective

FROM ANCHOR STORE TO OMNI-SPACE: FINDING NEW PURPOSE IN BIG RETAIL SPACES

September 24, 2020

The anchor is a relic of a retail past that is now overshadowed by e-commerce and digitally native brands. Could we revive anchor stores in a new way—one that revitalizes both the store and mall and grows alongside a changing market?

News

CAN BRANDS THRIVE IN A WFH WORLD?

September 4, 2020

When the retail industry was virtually knocked off its feet (aka: disrupted) by the advent of e-commerce a dozen or so years ago, brands had two options: Adapt to this brave new online world, or be left behind by it.

Perspective

BRINGING CONVENIENCE TO CANNABIS

August 20, 2020

From initial annual sales forecasts of $5B to current projections of less than half that, the high hopes for legalized cannabis in Canada have not materialized. The answer lies in the convenience channel.

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CRITICAL THINKING

Mall Enterance

FROM ANCHOR STORE TO OMNI-SPACE: FINDING NEW PURPOSE IN BIG RETAIL SPACES

The anchor is a relic of a retail past that is now overshadowed by e-commerce and digitally native brands. Could we revive anchor stores in a new way—one that revitalizes both the store and mall and grows alongside a changing market?
By: devperennial
September 24, 2020
empty malls

CAN BRANDS THRIVE IN A WFH WORLD?

When the retail industry was virtually knocked off its feet (aka: disrupted) by the advent of e-commerce a dozen or so years ago, brands had two options: Adapt to this brave new online world, or be left behind by it.
By: devperennial
September 4, 2020
7 min read
Vending machine Girl

BRINGING CONVENIENCE TO CANNABIS

From initial annual sales forecasts of $5B to current projections of less than half that, the high hopes for legalized cannabis in Canada have not materialized. The answer lies in the convenience channel.
By: devperennial
August 20, 2020
4 min read