HERE'S AN IDEA:

Believe in the idea that your brand has the power to make consumers feel part of something bigger.

HERE'S AN IDEA:

believe

Believe in the idea that your brand has the power to make consumers feel part of something bigger.

STRATEGY
THAT DELIVERS IMPACT

Consumers crave connection. Landing on the big idea for your brand that engages them on a deeper level doesn’t happen by chance. It’s the result of sound strategy and seamless execution.

THINKING
THAT NEVER STOPS

Where do clever ideas come from? Having endless curiosity about the world, abounding passion for surpassing people’s expectations, and the know-how to turn an insight into a real opportunity.

SEE OUR APPROACH IN ACTION

BRAND STRATEGY

LOBLAW COMPANIES LIMITED

Consumers are loyal to experiences whose brand promise they understand and can trust to remain true. For a multi-brand strategy to work, consistency is key.

BUSINESS STRATEGY

RBC ROYAL BANK

Best-in-class retailers give consumers incredible in-store experiences. Why can’t a best-in-class bank do the same?

CONSUMER EXPERIENCE STRATEGY

BAUER HOCKEY

Hockey consumers aren’t in it for the technology. They’re on a mission to get more ice time. To win them over, you must give them an experience they can see themselves in on the ice.

DESIGN STRATEGY

MCKESSON CANADA

Consumers trust medical professionals to protect their health and wellbeing. They needed a brand that would do the same.

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we believe brands are built on ideas

Ideas informed by insight, analytics, and a true understanding of what people need. Ideas that anchor brand and business decisions at every step, from strategy to expression. Ideas that turn emotional connections into revenue streams.

Whether your brand is well-established, up-and-coming, or entirely new, we’ll collaborate with you to find the ideas that will strengthen it, protect its identity, and ensure its success for years to come.

PERENNIAL | DCM

WE'RE INVESTED IN YOUR SUCCESS

let's talk about your brand

As your strategic partner, we will become fully entrenched in your business, laying the necessary groundwork to understand your brand, your vision, and your reality.

CRITICAL THINKING

UNLOCKING THE POWER OF CPG: DIRECT TO CONSUMER IS THE KEY

November 16, 2020

Direct-to-consumer models have been an industry game-changer for CPG players, unlocking highly coveted access to individual, consumer-level data. But the model also brings with it the risk of mediocrity: simply creating an online catalogue of an in-store offering is not enough. Here’s how we believe CPG companies can use the model to achieve maximum value.

RESTORING THE STRIP MALL TO A VIABLE THIRD PLACE

October 29, 2020

Across North America, once-vibrant strip malls are struggling to retain their relevance. Could these random, retail hodge-podges be restored to the community anchors they were intended to be?

3 WAYS TO HELP FILL THE ROLE OF THE FLYER

October 15, 2020

If retailers are eliminating physical flyers, they are going to need to tighten the often adversarial relationship between their merchandising and operations teams.

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CRITICAL THINKING

UNLOCKING THE POWER OF CPG: DIRECT TO CONSUMER IS THE KEY

Direct-to-consumer models have been an industry game-changer for CPG players, unlocking highly coveted access to individual, consumer-level data. But the model also brings with it the risk of mediocrity: simply creating an online catalogue of an in-store offering is not enough. Here’s how we believe CPG companies can use the model to achieve maximum value.
By: perennialdcm
November 16, 2020
7 min read
strip malls

RESTORING THE STRIP MALL TO A VIABLE THIRD PLACE

Across North America, once-vibrant strip malls are struggling to retain their relevance. Could these random, retail hodge-podges be restored to the community anchors they were intended to be?
By: perennialdcm
October 29, 2020
7 min read

3 WAYS TO HELP FILL THE ROLE OF THE FLYER

If retailers are eliminating physical flyers, they are going to need to tighten the often adversarial relationship between their merchandising and operations teams.
By: perennialdcm
October 15, 2020
7 min read