HERE'S AN IDEA:

Believe in the idea that your brand has the power to make consumers feel part of something bigger.

HERE'S AN IDEA:

believe

Believe in the idea that your brand has the power to make consumers feel part of something bigger.

STRATEGY
THAT DELIVERS IMPACT

Consumers crave connection. Landing on the big idea for your brand that engages them on a deeper level doesn’t happen by chance. It’s the result of sound strategy and seamless execution.

THINKING
THAT NEVER STOPS

Where do clever ideas come from? Having endless curiosity about the world, abounding passion for surpassing people’s expectations, and the know-how to turn an insight into a real opportunity.

SEE OUR APPROACH IN ACTION

BRAND STRATEGY

LOBLAW COMPANIES LIMITED

Consumers are loyal to experiences whose brand promise they understand and can trust to remain true. For a multi-brand strategy to work, consistency is key.

BUSINESS STRATEGY

RBC ROYAL BANK

Best-in-class retailers give consumers incredible in-store experiences. Why can’t a best-in-class bank do the same?

CONSUMER EXPERIENCE STRATEGY

BAUER HOCKEY

Hockey consumers aren’t in it for the technology. They’re on a mission to get more ice time. To win them over, you must give them an experience they can see themselves in on the ice.

DESIGN STRATEGY

MCKESSON CANADA

Consumers trust medical professionals to protect their health and wellbeing. They needed a brand that would do the same.

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we believe brands are built on ideas

Ideas informed by insight, analytics, and a true understanding of what people need. Ideas that anchor brand and business decisions at every step, from strategy to expression. Ideas that turn emotional connections into revenue streams.

Whether your brand is well-established, up-and-coming, or entirely new, we’ll collaborate with you to find the ideas that will strengthen it, protect its identity, and ensure its success for years to come.

PERENNIAL | DCM

WE'RE INVESTED IN YOUR SUCCESS

let's talk about your brand

As your strategic partner, we will become fully entrenched in your business, laying the necessary groundwork to understand your brand, your vision, and your reality.

CRITICAL THINKING

The PERENNIAL | DCM 2021 BRAND LEADERSHIP OUTLOOK

January 14, 2021

Over the past year, many brands rose to the challenge to stay connected to consumers and drive innovation through adversity. As we head into 2021 and continue adapting with the times, what comes next? How does your brand stay relevant amid ever-changing consumer behaviour?

In Perennial | DCM’s 2021 Brand Outlook video, Chief Brand Officer Kevin Lund shares our take on the important shift brands must make to succeed in the coming year, and offers three filters for evaluating success.

THE PERENNIAL | DCM BRAND LEADERSHIP AWARDS

December 21, 2020

As a leader in retail consulting and design, Perennial | DCM has worked with great brands and leaders for over 30 years. In that time, we’ve seen them not only lead in the face of adversity, but use that adversity to drive positive change. With 2020 coming to a close, great brand leadership has never been more apparent—so we’re celebrating it: Introducing the Perennial | DCM Brand Leadership Awards. Chief Brand Officer Kevin Lund has the details in this latest video.

OWNING THE DELIVERY CHANNEL

December 10, 2020

In our latest Perennial Perspective video, DCM’s Chief Brand Officer Kevin Lund looks at a solution for reclaiming brand relevance among food-service businesses in the delivery channel. While delivery apps are now a revenue mainstay in the industry, they have made restaurants beholden to a business model that works against them. Delivery is undeniably convenient, but when executed by a third party, it disconnects customers from the restaurant brand. Restaurants need to consider the channel as part of their own business—not someone else’s.

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next arrow
Slider

CRITICAL THINKING

The PERENNIAL | DCM 2021 BRAND LEADERSHIP OUTLOOK

Over the past year, many brands rose to the challenge to stay connected to consumers and drive innovation through adversity. As we head into 2021 and continue adapting with the times, what comes next? How does your brand stay relevant amid ever-changing consumer behaviour? In Perennial | DCM’s 2021 Brand Outlook video, Chief Brand Officer Kevin Lund shares our take on the important shift brands must make to succeed in the coming year, and offers three filters for evaluating success.
By: perennialdcm
January 14, 2021
7 min read

THE PERENNIAL | DCM BRAND LEADERSHIP AWARDS

As a leader in retail consulting and design, Perennial | DCM has worked with great brands and leaders for over 30 years. In that time, we’ve seen them not only lead in the face of adversity, but use that adversity to drive positive change. With 2020 coming to a close, great brand leadership has never been more apparent—so we’re celebrating it: Introducing the Perennial | DCM Brand Leadership Awards. Chief Brand Officer Kevin Lund has the details in this latest video.
By: perennialdcm
December 21, 2020
7 min read

OWNING THE DELIVERY CHANNEL

In our latest Perennial Perspective video, DCM’s Chief Brand Officer Kevin Lund looks at a solution for reclaiming brand relevance among food-service businesses in the delivery channel. While delivery apps are now a revenue mainstay in the industry, they have made restaurants beholden to a business model that works against them. Delivery is undeniably convenient, but when executed by a third party, it disconnects customers from the restaurant brand. Restaurants need to consider the channel as part of their own business—not someone else’s.
By: perennialdcm
December 10, 2020
7 min read