HERE'S AN IDEA:

Believe in the idea that your brand has the power to make consumers feel part of something bigger.

HERE'S AN IDEA:

believe

Believe in the idea that your brand has the power to make consumers feel part of something bigger.

STRATEGY
THAT DELIVERS IMPACT

Consumers crave connection. Landing on the big idea for your brand that engages them on a deeper level doesn’t happen by chance. It’s the result of sound strategy and seamless execution.

THINKING
THAT NEVER STOPS

Where do clever ideas come from? Having endless curiosity about the world, abounding passion for surpassing people’s expectations, and the know-how to turn an insight into a real opportunity.

SEE OUR APPROACH IN ACTION

BRAND STRATEGY

LOBLAW COMPANIES LIMITED

Consumers are loyal to experiences whose brand promise they understand and can trust to remain true. For a multi-brand strategy to work, consistency is key.

BUSINESS STRATEGY

RBC ROYAL BANK

Best-in-class retailers give consumers incredible in-store experiences. Why can’t a best-in-class bank do the same?

CONSUMER EXPERIENCE STRATEGY

BAUER HOCKEY

Hockey consumers aren’t in it for the technology. They’re on a mission to get more ice time. To win them over, you must give them an experience they can see themselves in on the ice.

DESIGN STRATEGY

MCKESSON CANADA

Consumers trust medical professionals to protect their health and wellbeing. They needed a brand that would do the same.

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we believe brands are built on ideas

Ideas informed by insight, analytics, and a true understanding of what people need. Ideas that anchor brand and business decisions at every step, from strategy to expression. Ideas that turn emotional connections into revenue streams.

Whether your brand is well-established, up-and-coming, or entirely new, we’ll collaborate with you to find the ideas that will strengthen it, protect its identity, and ensure its success for years to come.

PERENNIAL | DCM

WE'RE INVESTED IN YOUR SUCCESS

let's talk about your brand

As your strategic partner, we will become fully entrenched in your business, laying the necessary groundwork to understand your brand, your vision, and your reality.

CRITICAL THINKING

OWNING CONNECTIVITY: HOW TELCOS CAN BRING US TOGETHER BEYOND OUR DEVICES

April 22, 2021

For decades, telecommunications providers have enabled us to connect remotely with one another. Now, with society’s increasing awareness of mental health, and the role communication plays in maintaining it, we’re proposing a concept that would see telcos support their existing digital connection points with new physical ones—live, permanent activations encouraging people to interact with one another in more meaningful ways, while driving new opportunities for brand engagement.

DRIVING TOPLINE REVENUE THROUGH MERGERS & ACQUISITIONS

April 8, 2021

When companies go through a merger and acquisition, their first priority tends to be aligning operations and eliminating redundancy. That’s understandable, but it often overlooks the fact that to fully leverage the partnership and generate new revenue, both partners need to focus on their most critical stakeholders—customers, ultimately changing their behaviour. We’ve developed a simple but scalable formula for doing that and driving revenue potential in a way that truly celebrates both brands. Learn more in our latest Perspective video.
In Perennial | DCM’s 2021 Brand Outlook video, Chief Brand Officer Kevin Lund shares our take on the important shift brands must make to succeed in the coming year, and offers three filters for evaluating success.

GETTING PHYSICAL: THE RETURN TO RETAIL

March 24, 2021

With vaccines now being rolled out, retailers are anticipating the return to full in-store capacity. But not all consumers will be comfortable jumping back into a pre-pandemic retail environment—and online shopping is not enough to bridge the revenue gap. Retailers need to take the shopping experience to consumers, rather than wait for consumers to come to them.In Perennial | DCM’s 2021 Brand Outlook video, Chief Brand Officer Kevin Lund shares our take on the important shift brands must make to succeed in the coming year, and offers three filters for evaluating success.

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CRITICAL THINKING

OWNING CONNECTIVITY: HOW TELCOS CAN BRING US TOGETHER BEYOND OUR DEVICES

For decades, telecommunications providers have enabled us to connect remotely with one another. Now, with society’s increasing awareness of mental health, and the role communication plays in maintaining it, we’re proposing a concept that would see telcos support their existing digital connection points with new physical ones—live, permanent activations encouraging people to interact with one another in more meaningful ways, while driving new opportunities for brand engagement.
By: sarahjuha
April 22, 2021
7 min read

DRIVING TOPLINE REVENUE THROUGH MERGERS & ACQUISITIONS

When companies go through a merger and acquisition, their first priority tends to be aligning operations and eliminating redundancy. That’s understandable, but it often overlooks the fact that to fully leverage the partnership and generate new revenue, both partners need to focus on their most critical stakeholders—customers, ultimately changing their behaviour. We’ve developed a simple but scalable formula for doing that and driving revenue potential in a way that truly celebrates both brands. Learn more in our latest Perspective video. In Perennial | DCM’s 2021 Brand Outlook video, Chief Brand Officer Kevin Lund shares our take on the important shift brands must make to succeed in the coming year, and offers three filters for evaluating success.
By: sarahjuha
April 8, 2021
7 min read

GETTING PHYSICAL: THE RETURN TO RETAIL

With vaccines now being rolled out, retailers are anticipating the return to full in-store capacity. But not all consumers will be comfortable jumping back into a pre-pandemic retail environment—and online shopping is not enough to bridge the revenue gap. Retailers need to take the shopping experience to consumers, rather than wait for consumers to come to them.In Perennial | DCM’s 2021 Brand Outlook video, Chief Brand Officer Kevin Lund shares our take on the important shift brands must make to succeed in the coming year, and offers three filters for evaluating success.
By: sarahjuha
March 24, 2021
7 min read