HERE'S AN IDEA:

Believe in the idea that your brand has the power to make consumers feel part of something bigger.

HERE'S AN IDEA:

believe

Believe in the idea that your brand has the power to make consumers feel part of something bigger.

STRATEGY
THAT DELIVERS IMPACT

Consumers crave connection. Landing on the big idea for your brand that engages them on a deeper level doesn’t happen by chance. It’s the result of sound strategy and seamless execution.

THINKING
THAT NEVER STOPS

Where do clever ideas come from? Having endless curiosity about the world, abounding passion for surpassing people’s expectations, and the know-how to turn an insight into a real opportunity.

SEE OUR APPROACH IN ACTION

BRAND STRATEGY

LOBLAW COMPANIES LIMITED

Consumers are loyal to experiences whose brand promise they understand and can trust to remain true. For a multi-brand strategy to work, consistency is key.

BUSINESS STRATEGY

RBC ROYAL BANK

Best-in-class retailers give consumers incredible in-store experiences. Why can’t a best-in-class bank do the same?

CONSUMER EXPERIENCE STRATEGY

BAUER HOCKEY

Hockey consumers aren’t in it for the technology. They’re on a mission to get more ice time. To win them over, you must give them an experience they can see themselves in on the ice.

DESIGN STRATEGY

MCKESSON CANADA

Consumers trust medical professionals to protect their health and wellbeing. They needed a brand that would do the same.

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we believe brands are built on ideas

Ideas informed by insight, analytics, and a true understanding of what people need. Ideas that anchor brand and business decisions at every step, from strategy to expression. Ideas that turn emotional connections into revenue streams.

Whether your brand is well-established, up-and-coming, or entirely new, we’ll collaborate with you to find the ideas that will strengthen it, protect its identity, and ensure its success for years to come.

PERENNIAL | DCM

WE'RE INVESTED IN YOUR SUCCESS

let's talk about your brand

As your strategic partner, we will become fully entrenched in your business, laying the necessary groundwork to understand your brand, your vision, and your reality.

CRITICAL THINKING

RE-TAIL: EXPANDING THE POSSIBILITIES FOR PETS

February 25, 2021

More people are owning pets, and more owners are treating them like members of the family. This growing trend is an ideal opportunity for grocery retailers to cater to an expanding consumer segment that would welcome the one-stop convenience of covering off all their pet supplies—with some added perks—in the same place they buy their groceries.

TAKING IT OFFLINE: LOOKING BEYOND DIGITAL TO REBUILD CONSUMER TRUST

February 11, 2021

While digital has proven a communication lifesaver in recent months for brands and consumers alike, its overuse has been shown to erode customer trust, as Canada’s financial institutions are finding out. Now is the time for them to fill this void and bridge the divide that is leaving some customers feeling disconnected.

THE SECRET TO OUR SANITY IS WAITING IN OUR PARKS

January 28, 2021

Winter is here—and with it comes the need for distancing and isolation as COVID-19 continues to wear on. But with a little imagination and innovation, brands can create engaging, socially distanced events that bring consumers together safely while generating revenue.
In Perennial | DCM’s 2021 Brand Outlook video, Chief Brand Officer Kevin Lund shares our take on the important shift brands must make to succeed in the coming year, and offers three filters for evaluating success.

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CRITICAL THINKING

RE-TAIL: EXPANDING THE POSSIBILITIES FOR PETS

More people are owning pets, and more owners are treating them like members of the family. This growing trend is an ideal opportunity for grocery retailers to cater to an expanding consumer segment that would welcome the one-stop convenience of covering off all their pet supplies—with some added perks—in the same place they buy their groceries.
By: perennialdcm
February 25, 2021
7 min read
Consumer Experience Header Image

TAKING IT OFFLINE: LOOKING BEYOND DIGITAL TO REBUILD CONSUMER TRUST

While digital has proven a communication lifesaver in recent months for brands and consumers alike, its overuse has been shown to erode customer trust, as Canada’s financial institutions are finding out. Now is the time for them to fill this void and bridge the divide that is leaving some customers feeling disconnected.
By: sarahjuha
February 11, 2021
7 min read
Hero Image

THE SECRET TO OUR SANITY IS WAITING IN OUR PARKS

Winter is here—and with it comes the need for distancing and isolation as COVID-19 continues to wear on. But with a little imagination and innovation, brands can create engaging, socially distanced events that bring consumers together safely while generating revenue. In Perennial | DCM’s 2021 Brand Outlook video, Chief Brand Officer Kevin Lund shares our take on the important shift brands must make to succeed in the coming year, and offers three filters for evaluating success.
By: perennialdcm
January 28, 2021
7 min read