When companies go through a merger and acquisition, their first priority tends to be aligning operations and eliminating redundancy. That’s understandable, but it often overlooks the fact that to fully leverage the partnership and generate new revenue, both partners need to focus on their most critical stakeholders—customers, ultimately changing their behaviour. We’ve developed a simple but scalable formula for doing that and driving revenue potential in a way that truly celebrates both brands. Learn more in our latest Perspective video.
In Perennial | DCM’s 2021 Brand Outlook video, Chief Brand Officer Kevin Lund shares our take on the important shift brands must make to succeed in the coming year, and offers three filters for evaluating success.