CRITICAL THINKING

Critical thinking doesn’t start and stop with the project brief. We are forever evaluating the world around us and thinking about the future of your industry. So when the time comes to take your brand to the next level, we’ll be ready.

PERSPECTIVE ARTICLE

OWNING CONNECTIVITY: HOW TELCOS CAN BRING US TOGETHER BEYOND OUR DEVICES

April 22, 2021  

For decades, telecommunications providers have enabled us to connect remotely with one another. Now, with society’s increasing awareness of mental health, and the role communication plays in maintaining it, we’re proposing a concept that would see telcos support their existing digital connection points with new physical ones—live, permanent activations encouraging people to interact with one another in more meaningful ways, while driving new opportunities for brand engagement.

perspectives

perspectives

Our point of view on current industry challenges, emerging trends, and shifting need states that we think deserve better solutions and more strategic thinking.

DRIVING TOPLINE REVENUE THROUGH MERGERS & ACQUISITIONS

When companies go through a merger and acquisition, their first priority tends to be aligning operations and eliminating redundancy. That’s understandable, but it often overlooks the fact that to fully leverage the partnership and generate new revenue, both partners need to focus on their most critical stakeholders—customers, ultimately changing their behaviour. We’ve developed a simple but scalable formula for doing that and driving revenue potential in a way that truly celebrates both brands. Learn more in our latest Perspective video.
In Perennial | DCM’s 2021 Brand Outlook video, Chief Brand Officer Kevin Lund shares our take on the important shift brands must make to succeed in the coming year, and offers three filters for evaluating success.

Read More »

GETTING PHYSICAL: THE RETURN TO RETAIL

With vaccines now being rolled out, retailers are anticipating the return to full in-store capacity. But not all consumers will be comfortable jumping back into a pre-pandemic retail environment—and online shopping is not enough to bridge the revenue gap. Retailers need to take the shopping experience to consumers, rather than wait for consumers to come to them.In Perennial | DCM’s 2021 Brand Outlook video, Chief Brand Officer Kevin Lund shares our take on the important shift brands must make to succeed in the coming year, and offers three filters for evaluating success.

Read More »

THE POST-COVID WORKOUT: A PERFECT FIT FOR GROCERY

Since 1965, when the first Gold’s Gym opened in Venice, CA, the fitness business model has offered consumers a somewhat limited big-box experience that, in five decades, has remained much the same. With COVID-19 now disrupting that model, and changing the way consumers pursue fitness, it’s time for the grocery sector to shake up the routine.

Read More »

RE-TAIL: EXPANDING THE POSSIBILITIES FOR PETS

More people are owning pets, and more owners are treating them like members of the family. This growing trend is an ideal opportunity for grocery retailers to cater to an expanding consumer segment that would welcome the one-stop convenience of covering off all their pet supplies—with some added perks—in the same place they buy their groceries.

Read More »
Consumer Experience Header Image

TAKING IT OFFLINE: LOOKING BEYOND DIGITAL TO REBUILD CONSUMER TRUST

While digital has proven a communication lifesaver in recent months for brands and consumers alike, its overuse has been shown to erode customer trust, as Canada’s financial institutions are finding out. Now is the time for them to fill this void and bridge the divide that is leaving some customers feeling disconnected.

Read More »
Hero Image

THE SECRET TO OUR SANITY IS WAITING IN OUR PARKS

Winter is here—and with it comes the need for distancing and isolation as COVID-19 continues to wear on. But with a little imagination and innovation, brands can create engaging, socially distanced events that bring consumers together safely while generating revenue.
In Perennial | DCM’s 2021 Brand Outlook video, Chief Brand Officer Kevin Lund shares our take on the important shift brands must make to succeed in the coming year, and offers three filters for evaluating success.

Read More »
Video Thumbnail

The PERENNIAL | DCM 2021 BRAND LEADERSHIP OUTLOOK

Over the past year, many brands rose to the challenge to stay connected to consumers and drive innovation through adversity. As we head into 2021 and continue adapting with the times, what comes next? How does your brand stay relevant amid ever-changing consumer behaviour?

In Perennial | DCM’s 2021 Brand Outlook video, Chief Brand Officer Kevin Lund shares our take on the important shift brands must make to succeed in the coming year, and offers three filters for evaluating success.

Read More »

THE PERENNIAL | DCM BRAND LEADERSHIP AWARDS

As a leader in retail consulting and design, Perennial | DCM has worked with great brands and leaders for over 30 years. In that time, we’ve seen them not only lead in the face of adversity, but use that adversity to drive positive change. With 2020 coming to a close, great brand leadership has never been more apparent—so we’re celebrating it: Introducing the Perennial | DCM Brand Leadership Awards. Chief Brand Officer Kevin Lund has the details in this latest video.

Read More »

OWNING THE DELIVERY CHANNEL

In our latest Perennial Perspective video, DCM’s Chief Brand Officer Kevin Lund looks at a solution for reclaiming brand relevance among food-service businesses in the delivery channel. While delivery apps are now a revenue mainstay in the industry, they have made restaurants beholden to a business model that works against them. Delivery is undeniably convenient, but when executed by a third party, it disconnects customers from the restaurant brand. Restaurants need to consider the channel as part of their own business—not someone else’s.

Read More »

HOW THE GROCERY SECTOR CAN REVOLUTIONIZE YOUR HEALTHCARE EXPERIENCE

Today the healthcare experience takes place across a variety of touchpoints, with the patient bearing the responsibility of connecting the dots. The opportunity to unify that experience, under a single brand, exists in the grocery channel. The retailer that delivers on this will achieve a new level of customer intimacy and loyalty, maximizing wallet-share potential.

Read More »

UNLOCKING THE POWER OF CPG: DIRECT TO CONSUMER IS THE KEY

Direct-to-consumer models have been an industry game-changer for CPG players, unlocking highly coveted access to individual, consumer-level data. But the model also brings with it the risk of mediocrity: simply creating an online catalogue of an in-store offering is not enough. Here’s how we believe CPG companies can use the model to achieve maximum value.

Read More »
empty malls

CAN BRANDS THRIVE IN A WFH WORLD?

When the retail industry was virtually knocked off its feet (aka: disrupted) by the advent of e-commerce a dozen or so years ago, brands had two options: Adapt to this brave new online world, or be left behind by it.

Read More »
Vending machine Girl

BRINGING CONVENIENCE TO CANNABIS

From initial annual sales forecasts of $5B to current projections of less than half that, the high hopes for legalized cannabis in Canada have not materialized. The answer lies in the convenience channel.

Read More »
drive in jcrew

HOW THE DRIVE-IN COULD SAVE J.CREW

Mall operators across North America have been rolling out drive-in movie experiences in their parking lots to generate traffic and reconnect with consumers. Could shopping centres be missing out on the even bigger opportunity presented by the drive-in?

Read More »

WHAT WE ARE SEEING

News that matters from the ever-changing world of brands. Click below for our quick, insightful summary of each article.

What we are seeing

The pandemic has opened consumers’ eyes to, and furthermore placed an emphasis on, things that were not previously top of mind. Amongst the largest of consumer mindset shifts has been a concern for the environment. Consumers are now, more than ever, conscious of the environmental impact their lives have. What once was appreciated as a pillar of CSR is now considered a prerequisite. We see a necessity for brands to incorporate sustainability into their practices with more public visibility, or risk losing market share.

A recent report from BCG has noted that as many as 70% of respondents say they are more aware of the direct impact humans have on the earth than ever before. In a movement for more ‘green’ behaviour, 87% say they believe that companies should be doing more to help protect the environment. As consumers begin to look to brands to lead the charge, brands must begin to think about how they can evolve their business model to embed immediate and long-term positive change relative to their carbon footprint, as well as their customers’.

READ MORE

What we are seeing

At the beginning of the year, we labeled 2021 as the year in which brands would lead the charge in the shift away from the culture of fear – meaning that brands that use adversity as a catalyst for positive change will remain most relevant in consumers’ lives. We see an opportunity for brands to gain increased trust with consumers by taking a more empathetic approach with their employees.

 

We saw this with Empire’s announcement in April that it will be bringing back hero pay for employees, and Loblaw is another great example. In response to the government’s recent ruling against paid sick days, it has launched a ‘paid protection program’ for both full- and part-time employees. The program is designed to allow for paid sick days regardless of your employment status, in an effort to take pressure off of employees in the middle of a pandemic. In launching this program, Loblaw demonstrates how brands can take matters into their own hands; improving not only the lives of their employees, but their relationship with the company as well.

READ MORE

What we are seeing

With ongoing lockdowns keeping people out of shopping malls, consumer traffic continues to shift towards ecommerce. With this digital growth, retailers are becoming more invested in the logistical operations and cost efficiency of their online sales, focusing less on their physical environments. We see a need for property developers to reconsider their relationships, evolving from landlord to partner, while developing solutions that will benefit the collective.

Oxford Properties is a good example of this, having recently announced a new same-day delivery program. The service, ShipNow, will offer retailers fulfillment of in-store, online, and phone orders from the store to the local trade area — providing retailers with fulfillment strategies to transact online sales as well as allowing them to place local inventory into the e-commerce space to get orders delivered to shoppers with same-day delivery. As property managers re-evaluate their revenue models and focus on added services, this could be a new age of landlord-tenant collaboration rather than combative relationships.

READ MORE

What we are seeing

While the pandemic’s altering of work routines was supposed to be temporary, sending millions of people from their daily office space to work from home, employees’ expectations of what their workday looks like have changed for good. As vaccinations rise and things begin to return to normal, we see a necessity for employers to engage their employees in the conversation, and incorporate flexibility into their offer to ensure retention.

In a survey of over 2,000 employed adults, more than a quarter said they’re planning to leave their job after the pandemic. Workers who want to quit overwhelmingly say they’re looking for more flexibility in a new job. Even among those who aren’t considering changing jobs, 50% of those who are currently working remotely say that if their current company doesn’t continue to offer remote-work options long-term, they’ll look for a job at a company that does. For employers, evolving workplace flexibility to accommodate this concern will be critical to employee retention in the post-pandemic world.

READ MORE

What we are seeing

When the pandemic struck and in-store capacities took a hit, retailers were forced to introduce alternative fulfillment methods to satisfy consumer demand. Some of these new practices have proved to be quite beneficial and so may have more longevity than initially anticipated. We see a need for retailers to invest in the curbside pick-up and BOPIS experiences, as these shopping fulfillment methods will remain popular in the future – long after stores reopen for regular shopping.

Some retailers have already begun to invest in a more permanent curbside pick-up process. Lowe’s, for example, is launching new automated smart lockers, which incorporate Bluetooth compatibility and touchscreen technology to allow customers to pick up online orders with nothing more than a quick barcode scan. With retail restrictions constantly changing, and consumers continuously looking for safer purchase methods, it is critical for retailers to optimize the curbside pick-up experience and evolve the current offer, as this fulfillment method will surely remain popular post-pandemic.

READ MORE

SEARCH

Perennial | DCM (“Perennial | DCM”, “we”, “us” and “our”) is committed to protecting your Personal Information (as defined below) by ensuring that your Personal Information is treated with care and is not used or disclosed in ways to which you have not consented. This privacy policy (“Privacy Policy”) explains the ways in which we collect, use and disclose your Personal Information.
Skip to content