
GETTING PHYSICAL: THE RETURN TO RETAIL
With vaccines now being rolled out, retailers are anticipating the return to full in-store capacity. But not all consumers will be comfortable jumping back into a pre-pandemic retail environment—and online shopping is not enough to bridge the revenue gap. Retailers need to take the shopping experience to consumers, rather than wait for consumers to come to them.In Perennial | DCM’s 2021 Brand Outlook video, Chief Brand Officer Kevin Lund shares our take on the important shift brands must make to succeed in the coming year, and offers three filters for evaluating success.