THE PERENNIAL | DCM 2021 BRAND LEADERSHIP OUTLOOK
January 14, 2021
2 min video
As we look ahead to what 2021 will bring, there is ample opportunity for clever, resilient brands to continue to shine in the wake of adversity—but those efforts need to be different this time around. Our Chief Brand Officer, Kevin Lund, talks about how brands must shift their behaviour to remain relevant, and reveals the three filters by which we will be evaluating brands in the coming year.