In our latest Perennial Perspective video, DCM’s Chief Brand Officer Kevin Lund looks at a solution for reclaiming brand relevance among food-service businesses in the delivery channel. While delivery apps are now a revenue mainstay in the industry, they have made restaurants beholden to a business model that works against them. Delivery is undeniably convenient, but when executed by a third party, it disconnects customers from the restaurant brand. Restaurants need to consider the channel as part of their own business—not someone else’s.