OWNING THE DELIVERY CHANNEL

December 10, 2020

3 min video

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In our latest Perennial Perspective video, DCM’s Chief Brand Officer Kevin Lund looks at a solution for reclaiming brand relevance among food-service businesses in the delivery channel. While delivery apps are now a revenue mainstay in the industry, they have made restaurants beholden to a business model that works against them. Delivery is undeniably convenient, but when executed by a third party, it disconnects customers from the restaurant brand. Restaurants need to consider the channel as part of their own business—not someone else’s.

REACH OUT TO US FOR MORE BRAND PERSPECTIVE AND GET US WORKING FOR YOUR BUSINESS.

perennial-perspectives

REACH OUT TO US FOR MORE BRAND PERSPECTIVE AND GET US WORKING FOR YOUR BUSINESS.