BELIEVE IN A PROMISE

Believe in the idea that your brand is a promise; an expression of commitment to consumers.

BELIEVE IN A PROMISE

Believe in the idea that your brand is a promise; an expression of commitment to consumers.

Consumer Experience

brand strategy

A brand is a promise by everyone in your organization to believe in one unifying idea—an idea that embodies what you stand for, what your consumers are truly looking for, and what you promise to deliver to them, every single day. Find this idea and you are on course for enduring brand loyalty. Drift from it and you risk losing consumer trust. Market share. Revenue.

Perennial | DCM is the strategic partner that will help you find and articulate the central tenet of your brand promise—and ensure you never veer away from it.

We’ve been doing this for over 30 years for some of Canada’s biggest brands. Because we know that without a clearly defined brand strategy, attempting to build a consistent brand experience is fruitless. Collaborating with you, we will define the rules to ensure every decision your organization makes—today, tomorrow, and beyond—is vetted through the same strategic brand filter.

tHE RESULT

A unified brand story and a consistent brand voice. Stronger consumer connections. And a more competitive edge.

LOBLAW COMPANIES LIMITED

LOBLAW COMPANIES LIMITED

Consumers are loyal to experiences whose brand promise they understand and can trust to remain true. For a multi-brand strategy to work, consistency is key.

STRATEGY THAT GOES THE DISTANCE

Our breadth of expertise means you have a fully invested, strategic partner with you at every step. Take a look at how we can deliver impact across all aspects of your business and brand expression.

Believe in a

plan

Believe in the idea that success is the result of a disciplined approach and deliberate decisions to surpass the competition.

Believe in a

person

Believe in the idea that if you don’t know who your brand is speaking to—or why they should care—your message will be lost.

Believe in a

purpose

Believe in the idea that design without strategy will lead you nowhere.