BELIEVE IN A PURPOSE

Believe in the idea that design without strategy will lead you nowhere.

BELIEVE IN A PURPOSE

Believe in the idea that design without strategy will lead you nowhere.

Design Strategy

design STRATEGY

As a strategic brand partner with over 30 years of experience and design expertise, there is one crucial truth we repeat to our customers consistently: Design for the sake of design is a waste of your money.

Every creative expression of your brand—from marketing to packaging to in-person experiences—should be a representation of your brand’s essence. Which is why design decisions cannot be made on visual appeal alone. They must make good on the promise of your brand. They must fulfill the strategy.

At Perennial | DCM, our designers, writers, and ideators are trained in the art of turning objectives into ideas.

Filtering every creative choice through your unique strategic framework, our multi-disciplinary team will establish a crystal-clear articulation of your brand. One that is unique, ownable, and differentiated from the competition. One that achieves your business goals, adheres to your brand strategy, and surpasses consumers’ expectations.

tHE RESULT

A powerful and consistent brand expression at every touchpoint, across every channel. No exceptions.

MCKESSON CANADA

Consumers trust medical professionals to protect their health and wellbeing. They needed a brand that would do the same.

STRATEGY THAT GOES THE DISTANCE

Our breadth of expertise means you have a fully invested, strategic partner with you at every step. Take a look at how we can deliver impact across all aspects of your business and brand expression.

Believe in a

promise

Believe in the idea that your brand is a promise; an expression of commitment to consumers.

Believe in a

plan

Believe in the idea that success is the result of a disciplined approach and deliberate decisions to surpass the competition.

Believe in a

person

Believe in the idea that if you don’t know who your brand is speaking to—or why they should care—your message will be lost.