Years at Perennial | DCM: 20+
Strategy is simply guesswork if not founded in reliable market research and enlightening consumer insights. That’s why almost every project at Perennial | DCM starts with the Research & Insights group. Marlene shepherds a team of research analysts to uncover crucial information about what your competitors are doing, what people experience when they interact with your brand, what consumers really want—and why they behave the way they do.
Thanks to over 20 years of experience across countless client verticals, Marlene is an expert at turning research findings into actionable insights and recommendations. Her team’s work forms the bedrock of everything from business and brand strategies to design layouts to marketing and communications.