Natalie Mohamed

Natalie Mohamed

Creative Lead, Communications

If we don’t start with a definitive understanding of what the brand stands for, if we don’t have clear strategic guardrails by which to measure the work, the creative output is impossible to evaluate. The brand should be solid before the message is crafted.

Years at Perennial | DCM: 10+

Branding is who you are. Marketing is how you tell people. The distinction between the two is incredibly important for organizations to understand. Market your message before your brand is clear, and you run the risk of pouring resources into campaigns and collateral that lack consistency and confuse consumers. Natalie’s job is to steer you in the right direction.

A brand strategist and copywriter with over ten years of experience, Natalie’s expertise lies in translating business objectives and research insights into brand relevance and competitive market positioning. Her team ensures your brand strategy is targeted and differentiated; your brand voice is right for your audience; and your marketing and communications provide an engaging, customer-centric, and consistent expression of your brand—at every touchpoint.